Business Resources
Ecommerce Revenue Calculator
Online revenue comes from three numbers: how many people visit, what share of them order, and what an order is worth. A repeat rate adds returning orders from the same visitor base.
Revenue = visitors × conversion rate × average order value. Revenue per 1,000 visitors makes different traffic sources comparable.
Calculator
Model Online Revenue.
Results
- First orders
- 300
- Repeat orders
- 60
- Total orders
- 360
- Monthly revenue
- $43,200.00
- Revenue per 1,000 visitors
- $2,160.00
- Annualized revenue
- $518,400.00
Revenue only. No marketing spend, acquisition cost or lifetime value is assumed.
Formulas
The Three Levers.
Visitors × Conversion rate × Average order value
Improving any single lever moves revenue proportionally; improving two compounds.
Example: 20,000 × 1.5% × $120 = $36,000 per month.
Revenue ÷ Visitors × 1,000
A traffic-neutral measure of how well a store converts the audience it already has.
Example: $36,000 ÷ 20,000 × 1,000 = $1,800.
What this tells you
Reading the Results.
Written and reviewed by the InstaMed Wholesale business team. Last reviewed September 2026. This is general business education, not legal, tax or financial advice.
FAQ
Common Questions.
How is ecommerce revenue calculated from traffic?
Orders equal visitors multiplied by the conversion rate. Revenue equals orders multiplied by average order value. Adding a repeat rate increases total orders from the same visitor base.
What is revenue per 1,000 visitors?
Revenue divided by visitors, multiplied by 1,000. It is a stable way to compare traffic quality across channels and time periods without being distorted by traffic volume.
Does this calculate customer acquisition cost or ROAS?
No. Acquisition cost, return on ad spend and lifetime value depend on your own marketing spend and retention data. This tool models revenue only and does not assume any spend figures.
Is average order value the same as product price?
Only if customers buy exactly one item. Average order value includes multi-item orders, bundles and shipping charges where you count them as revenue.
Related resources
Keep Building the Model.
Industry context: Ecommerce Wellness Businesses, Supplement & Wellness Retailers.
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The Business Path Finder walks through your business type, volume and operating preferences, then shows which model fits.