Business Resources

Tools to Help You Model, Plan and Grow Your Product Business.

Practical calculators and plain-language guides for anyone selling physical products — margin, inventory, case quantities, multi-location adoption, online revenue and advertised pricing.

Everything here is free to use, needs no account, and works whether or not you ever buy anything from us.

Calculators

Run the Numbers in Seconds.

Enter your own figures. Nothing is saved, nothing is sent, and no pricing is pre-filled.

CalculatorRetail Margin CalculatorEnter product cost, selling price and units sold to see revenue, gross profit, gross margin percentage and markup percentage.Open calculator CalculatorWholesale Margin CalculatorModel case-based buying: case cost, units per case, case count and retail price become cost per unit, inventory investment, potential gross profit and inventory ROI.Open calculator CalculatorInventory Planning CalculatorTurn monthly demand, case size, desired months of coverage and optional safety stock into a purchasable case quantity.Open calculator CalculatorMulti-Location Revenue PlannerModel product adoption across multiple sites using customer counts, participation rate, units per buyer and selling price.Open calculator CalculatorEcommerce Revenue CalculatorConvert monthly visitors, conversion rate, average order value and an optional repeat rate into orders, revenue and revenue per 1,000 visitors.Open calculator CalculatorCase Quantity CalculatorConvert the units you actually need into the minimum whole cases you can buy, with the excess units shown clearly.Open calculator

Guides & Comparisons

Understand the Model Before You Commit.

Neutral explanations of the decisions that determine whether a product line works.

COMPARISONWholesale vs Direct FulfillmentA neutral side-by-side of inventory ownership, upfront investment, warehousing, fulfillment, shipping, customer relationship, control and scaling.Read guide COMPARISONWholesale vs Storefront Partner ModelHow buying inventory wholesale differs from operating a branded storefront model: capital, control, pricing, operations and scaling.Read guide GUIDEMAP Pricing GuideWhat Minimum Advertised Price means, how it differs from MSRP, what it controls, what it does not control, and how it affects promotions.Read guide GUIDEMargin vs MarkupThe difference between gross margin and markup, both formulas, worked examples and a conversion calculator.Read guide GUIDEHow to Model the Economics of a Product BusinessUnit economics, gross margin, inventory investment and ROI, case quantities, participation, repeat purchase, multi-location scaling, break-even and operating costs.Read guide CHECKLISTProduct Business Launch ChecklistAn interactive, printable checklist covering customer definition, inventory model, product mix, economics, MAP, retail pricing, staff, marketing, launch and measurement.Read guide

Browse by category

Find the Right Tool.

Industry Guides

Resources by Industry.

The same tools, arranged around the questions each type of business actually asks.

Med Spas & Wellness Clinics

Extend an established client relationship with a distinctive take-home product format.

In progress: Modeling product revenue alongside treatment revenue.

Industry overview

TRT & Longevity Practices

Add a complementary retail experience around ongoing client relationships.

In progress: Evaluating a product line for a membership-based practice.

Industry overview

Gyms & Fitness Professionals

Build a product opportunity around members, clients, coaches and an existing fitness audience.

In progress: Evaluating a retail product opportunity for a gym floor.

Industry overview

Supplement & Wellness Retailers

Add a distinctive, compact format to an established wellness shelf and customer base.

In progress: Adding a new brand to an existing retail assortment.

Industry overview

Ecommerce Wellness Businesses

Pair an established online audience with a focused product and fulfillment model.

In progress: Modeling new product revenue from existing traffic.

Industry overview

Distributors & Sales Organizations

Evaluate case volume across an existing account network through a reviewed commercial process.

In progress: Forecasting account-level product volume.

Industry overview

Ready to model your own business?

Model Your Actual Business Opportunity.

The Business Path Finder turns these generic tools into a model for your business type, volume and operating preferences — and explains the reasoning behind every recommendation.

Explore business builder Industry economics