Business Resources
Multi-Location Revenue Planner
Product revenue across multiple sites is driven by four numbers: how many customers each location sees, what share of them buy, how many units each buyer takes, and the selling price.
Revenue per location = customers × participation % × units per buyer × price. Total revenue is that figure multiplied by the number of locations.
Calculator
Model Adoption Across Sites.
Results
- Buyers per location
- 20
- Units per location
- 30
- Total units
- 120
- Revenue per location
- $2,400.00
- Monthly revenue
- $9,600.00
- Annualized revenue
- $115,200.00
Monthly × 12, no seasonality applied.
Revenue only. Product cost, operating costs and ramp-up are modeled separately.
Method
Where Multi-Location Models Break.
Customers × Participation % × Units per buyer × Price
Participation is the lever with the widest range of plausible values, so test it first.
Example: 500 × 4% × 1.5 × $80 = $2,400 per month.
Halve participation, then re-read total revenue
If the model only works at the optimistic participation rate, it is not a plan — it is a hope.
What this tells you
Reading the Results.
Written and reviewed by the InstaMed Wholesale business team. Last reviewed September 2026. This is general business education, not legal, tax or financial advice.
FAQ
Common Questions.
What is a participation rate?
The share of customers at a location who buy the product in a given month. It is the single most important assumption in a multi-location model and the one most often overestimated.
What participation rate should I use?
Use your own observed data where you have it. Where you do not, model a low, expected and high case rather than adopting a number from elsewhere — participation varies enormously by business, staff behaviour and product type.
Should every location use the same assumptions?
Rarely. Model your strongest and weakest locations separately, then blend. A single average can hide a location that would not support the inventory.
Is annualized revenue a forecast?
No. It is the monthly figure multiplied by twelve, with no seasonality, ramp-up or attrition applied. Treat it as a scale indicator only.
Related resources
Keep Building the Model.
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